Of course it's all very sensible and all.
But my point is that they're diluting the brand value like crazy. Porsche now own the VW group which consists of VW, Audi, Seat, Skoda, Bentley and Lambo. They can leave the Diesel SUV to Audi and VW. Porsche has been a truly great brand with a fabulous competition history. The core of the brand is lightness, sportiness, racing, responsiveness, minimalism, purity of engineering etc. That what has made Porsche what it is (until recently). That's what makes the Porsche brand stand out above the rest.
It beats me what a humongous levithian of an SUV is doing in its range............. and now it's going to get a heavy VW diesel engine!! What's the differnece between the Cayenne and the Toureg then....?