The 69 is a great watch and I love how it flips over from analog to digital, but Im also not a fan of square watches. I think my next watch is going to be a ROLEX Daytona, since Im from Daytona...lol.
I really like Tag cause alot of their watches are racing inspired like SLR for MBenz and The Mclaren F6000 for the McLaren F1
However My favorite watch is the Maserati Millenary Chronograph by Audemars Piguet. The Watch is fashioned after the Maserati car, however at $227,000 it cost more than the car it self
http://watchismo.blogspot.com/2006/10/aude...tourbillon.html