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How The Prius's "ugliness" Helps It Sell Better


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Recently came across a podcast which is a research on whether the Prius sells better because it looks so different to Toyota's regular cars.

bottom line is that, because it does look so different (whereas other hybrids look like the conventional version except for the badge) some people are more inclined to buy it (to make it really obvious to others that they are driving a green (at least green-looking*) car) than other comparable hybrids...

* of course, being green and looking green are not necessarily the same thing (there's some crazy examples of solar panels and windmills in the podcast)

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