2008 Corolla To Thrash Civic

isurujosh · July 14, 2006

According to sources in autoblog...

Toyota is said to have postponed the release of the next generation Corolla by one year. This is dramatic in the sense that Toyota has a tradition of revamping the model every 5 years, and this means current model will have lived for 6 years. Officially Toyota has cited the necessity to concentrate extra resources on the latest Camry as the reason.

But it is widespread belief that Toyota has decided to do some redesigning for the next generation Corolla in face of the success of the latest Civic.(17% increase in sales through mid year) The intended improvements are said to be aimed at unseeding the Civic in it's strongholds.

Autoblog detailed article

The actual blog

Pericles · July 14, 2006

isurujosh said:

According to sources in autoblog...

Toyota is said to have postponed the release of the next generation Corolla by one year. This is dramatic in the sense that Toyota has a tradition of revamping the model every 5 years, and this means current model will have lived for 6 years. Officially Toyota has cited the necessity to concentrate extra resources on the latest Camry as the reason.

But it is widespread belief that Toyota has decided to do some redesigning for the next generation Corolla in face of the success of the latest Civic.(17% increase in sales through mid year) The intended improvements are said to be aimed at unseeding the Civic in it's strongholds.

Autoblog detailed article

The actual blog

Interesting ..... so u try to unseed ppl from their strongholds by following in their footsteps, not by showing some improvement over them? hmmmmm

Hola · July 14, 2006

Here is a pic..I dont think so...

http://cn.autoblog.com/images/2005/10/112_...corolla01_l.jpg

isurujosh · July 16, 2006

Pericles said:

Interesting ..... so u try to unseed ppl from their strongholds by following in their footsteps, not by showing some improvement over them? hmmmmm

there are two thngs that toyota does best...

1) they identify exactly what the mainstream buyer wants and give exactly that, none less ot none more... that way they build good cars wit lower price tags (i have seen some claims that Toyota spend a looooooot of money on reserching customer needs, some say even more so than engineering it self )

2) they let a a benchmark (like Civic for Corolla) go to the market first, and then depending on thier success or failure, strenghts and weaknesses, they come up wit the an optimum solution(a car) and then storm the market...

eg:

Acura to Lexus(now after a decade or so Acura is in deep shit coz of Lexus success)

Fit/Jazz to IST/Vitz

the combination of the two listed above(especially point no. 2) is what i meant by follwing footsteps(and then perhaps enhance on itz predecessors)