Latest Celeb Spokeswomen For Intel

fuzzo · April 2, 2006

it is Mariah carey... she is one of my favorite .....even before her blossoming transformation... but now i like her for reasons other than her voice too....

SAN FRANCISCO -- Intel will break a new TV ad starring Mariah Carey during tonight's Grammy Awards presentation on CBS. Two 30-second hits will air during the program. Carey makes her TV commercial debut in the spots from McCann-Erickson NY.

In the spot, a man is working on his laptop wearing headphones. Carey appears on his lap. “Making a playlist for your girl?” she purrs. “Yeah, my, uh, our favorite songs,” he meekly replies. “Like this one?” Carey launches into song. Voiceover says: “With the new Centrino Duo, your digital entertainment really comes to life.”

The ad continues the “Entertainment in your Lap” theme Intel started in September 2005, featuring celebrities like Tony Hawk, John Cleese, Lucy Liu and Seal. TV, print and outdoor were part of the multimillion dollar campaign.

"Our first 'Laps' campaign for the Intel Centrino was really successful; we have strong attention and recall and consumers got the message on how powerful mobile technology enables entertainment on the go,” said Sean Connolly, integrated marketing manager at Intel. “We are building on this success … and bringing in more celebrities that people are excited to see. Mariah Carey has a lot going for her, her latest album is selling really well, she got eight nominations on the Grammys—she has the perfect profile to demonstrate to consumers how they can enjoy her music any way, any time, without the wires."

Intel will make the Carey spots available on its Web site and is looking into other Internet integration as well.

Intel said it has a number of other spots that will air “in the next couple of months.” It declined to say which other celebrities are part of the campaign but did say that print, outdoor and online would accompany the TV ads.

--Diane Anderson