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seriosuly....can anyone elaborate as to how or why exacty HOnda's became big in SL

....they ceetainly weren't é cheapest cars n they were zippy but nothing out rageous - relable yes but when and how did it ballon into wut it is today??!!

does Mr.Ismail take creadit for it or is he only a catalyst.... :blink:

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that's what we call "Below the line advertising" in our industry :alc:

goes below consumer radar and create such great value in their minds that actually doesn't really exist.... at least not to that great extent :D

yup.. thats what led the Honda to catch up the market... actualy the drags in SL started from the F&F and there after the civic became a hit.. so thats how it all started...

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