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SKODA to enter Sri Lankan market


Skyonline
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SKODA to enter Sri Lankan market

After 17 years, ŠKODA is returning to Sri Lanka: In May 2020, ŠKODA is going to open a central showroom and sales location in Colombo, the capital of the island state located off the southern point of India. ŠKODA AUTO will be collaborating with IWS Automobiles (Pvt) Ltd as an importer and trading partner.
 

ŠKODA’s initial line-up will include four model series: the small car FABIA, the mid-class SUPERB, the large SUV KODIAQ and the compact SUV KAROQ. The brand’s bestseller, the OCTAVIA, will expand the range of models later this year. By utilising the existing synergies in the INDIA 2.0 project, ŠKODA could also offer models in Sri Lanka that will be developed under the upcoming model campaign in the Indian market. Customers can order the first vehicles from the beginning of March 2020, and the first deliveries will be made when the new showroom opens in May.

Consistently internationalizing the company and opening up new markets are central pillars of Strategy 2025, with which ŠKODA AUTO has set the course for sustainable, long-term growth. The strategy also encompasses the central topics of electro-mobility and digitization and creates the prerequisites for transforming ŠKODA AUTO from an automobile manufacturer into a ‘Simply Clever Company for the best mobility solutions’.

https://www.automobilsport.com/cars-tuning--37,204109,SKODA-AUTO-soon-to-enter-Sri-Lankan-market,news.htm

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This headline should be corrected as

"Skoda to enter the Sri Lankan market yet again!"

Unless they sell sub-800cc econoboxes with bells and whistles at a price point below Alto 800, they will end up selling a maximum of 10 cars. And this statement has already indicated their doom: "By utilising the existing synergies in the INDIA 2.0 project, ŠKODA could also offer models in Sri Lanka that will be developed under the upcoming model campaign in the Indian market."

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