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Post Whoring - Part 2


MADZ

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Its says a lot about the safety systems in these cars when you realize that the driver in the porsche with black livery ends up walking away from the crash!

Edited by Kavvz
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I got this interesting article on Minis on today's BBC news. Just thought of sharing.. the rest of the article also worth the reading (marketing guys may already knows the story).

MINI'S MAJOR MISTAKE

The Mini was Britain's best-selling car ever, with more than five million purchased over the years. But its sales success disguises a surprising story - consumers got a much better deal on the Mini than they should have done.

When it was launched in 1959, the British Motor Corporation boss Sir Leonard Lord decided it should sell for £500 - in order to undercut its nearest competition, the Ford Anglia which sold for £610.

Ford could not understand how the BMC were making the Mini so cheaply The Mini's low price tag made it an instant hit and with celebrity endorsement from the likes of John Lennon, Peter Sellers and Spike Milligan, it became the car to be seen in.

Ford bosses were mystified at how it could be produced for such a bargain basement price, so they decided to take one apart to see how on earth it had been done.

Former Ford Product Planner Bob Howe recalled: "We analysed the Mini, we dismantled the thing completely even to the point of breaking spotwelds and we costed every component.

"Based on our analysis, Ford would have incurred £35 of cost over and above the price they were advertising it at".

It looked as though every Mini was costing £535 to make and then being sold for £500.

How Unilever, Coke and the Mini car got it so wrong

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Ha ha ha.. guess it`s not much different to SL the way these things happen over there. :D "slipped and fell off of the curb..!!".. If this was Australia the store manager would probably be sued, Marines will have to face disciplinary action and the bloody thief will probably even sue the council (or shopping complex owners) for having a "dangerously made curb" that injured him.!! :angry-smiley-048:

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